Sequences 2 - 5
Project Sequences
The program consists of five project sequences, constituting a series of applied communication projects, all of which must be completed through Westminster College. Each of the sequences consists of several projects, as well as a final capstone project. The projects build upon each other and are completed in the order specified. A student completes all projects to demonstrate mastery of the program learning goals and competencies. Each project has a set of rubrics, which explain precisely how the project will be evaluated upon its completion. Students can use these rubrics to self-assess the projects before submission. After a project sequence is successfully completed, the student begins the next project sequence at the beginning of the following semester.
Sequence 2: Visual Communication and Brand Strategy
Team Project
Work with a client to research, evaluate, and provide recommendations for visual identity and brand strategy
Individual Project
Work with a client on brand strategies and visual identities
Challenges to Expect: Finding a Client
This sequence will be the first time you work directly with a client; it can be intimidating to find one. Think about small businesses, local companies, your own workplace. All businesses are in need of communication solutions, and they are always open to 'free' work. Talk with your client and make sure they are okay with you using the work you create for them in your portfolio.
Sequence 3: Organizational Communication
Team Project
Internal Organizational Communication Issues
Individual Project
External Organizational Communication Issues
Challenges to Expect: This sequence moves fast!
Sequence 3 is generally offered during the Summer semester, so it's significantly shorter than the other sequences. Make sure you have clients lined up quickly, so you have plenty of time to conduct your research and make your recommendations. Time management is essential.
Sequence 4: Integrated Marketing Communications
Team Project
Integrated Marketing Communication (IMC) Plan
Individual Project
Integrated Marketing Communication (IMC) Plan
Challenges to Expect: Project Depth
This sequence offers you the opportunity to work with a client to develop an integrated marketing communication plan and campaign management strategy. Both the individual project and team project evaluate and research current trends and best practices in integrated marketing communications. It's important to have clients quite early on, since you will be conducting research, and developing a complete plan for two clients.
Sequence 5: Strategic Communications Capstone
Team Project
Training Solutions
Individual Project
Capstone
Challenges to Expect: Freedom
A lot of students struggle with brainstorming a capstone project, due to the wide boundaries. You may be someone who likes to be told what to do, and what boundaries to stay in, so work on brainstorming your project between Sequence 4 and Sequence 5. The sky is really the limit, so feel free to dream big! Talk with your faculty mentor to narrow down your ides; if you have a 'pet project' that you haven't gotten to yet, this might be the perfect chance!
